MAISON COURVOISIER UNVEILS A NEW LOOK, NAMES CREATIVE VISIONARY YINKA ILORI AS ‘AMBASSADOR OF JOY’ AND APPOINTS ITS SEVENTH CHIEF BLENDER
Last night, Rashida Jones hosted Maison Courvoisier’s “We Found Joy” – a fully immersive experience crafted by artist and designer Yinka Ilori, which brought the beauty of summer in Courvoisier’s home of Jarnac, France to life in New York City.
The event featured installations designed by Yinka Ilori, Courvoisier’s newly appointed Ambassador of Joy. Fashion designer and founder of Fifteen Percent Pledge Aurora James also attended the event.
Actress, writer, producer and director Rashida Jones, hosts Maison Courvoisier’s “We Found Joy” experience on March 3, 2022 in New York City.
The immersive event series brings the beauty of summer in Courvoisier’s home of Jarnac, France to life.
Of course, the venue was filled with exciting energy and the attendees did not disappoint. Yes, even Aurora James, Fifteen Percent Pledge Founder, was in attendance.
Artist, designer and storyteller Yinka Ilori, Maison Courvoisier’s newly appointed Ambassador of Joy, poses in front of his art installations at Courvoisier’s “We Found Joy” experience.
This year, the Most Awarded Cognac House* is embarking on an exciting journey to honor its heritage and embrace the future with the launch of a new campaign, “We Found Joy,” a fully immersive series of global events that kicked off in NYC and brings the beauty of summer in Courvoisier’s home of Jarnac, France to life.
“For me, the essence of joy is through the use of color. It makes people smile, it brings people together and delivers a natural sense of conviviality,” – Yinka Ilori
“Like Courvoisier, each piece of my work is inspired by community, a celebration of the fabric of collective energy. I am delighted to be appointed Ambassador of Joy for Maison Courvoisier and look forward to introducing the world to ‘We Found Joy’, a physical manifestation of a warm summer’s day in Jarnac, France.”
Ilori stands alongside other creatives such as actress, writer, producer and director Rashida Jones, Michelin star Chef Vladimir Mukhin, award-winning jazz musician Moses Boyd, and fashion and beauty photographer Betina du Toit, who each will help bring the multi-sensory experience to life through their respective mediums and showcased in a compilation of films which capture each individual’s interpretation of joy titled “Welcome to Maison Courvoisier” released today on Courvoisier.com and the Maison’s social channels.
Maison Courvoisier also honors the legacy of Patrice Pinet, who will retire from his role as sixth-generation Chief Blender this month. Pinet joined Maison Courvoisier as production manager in 1989 and was appointed Chief Blender in 2009. His many accomplishments were highly revered by Courvoisier and beyond. Under his direction, Maison Courvoisier became the Most Awarded Cognac House*, and he created the most luxurious expression of the house, L’Essence de Courvoisier.
This year, Courvoisier will redefine the cognac category as it unveils a new brand world that embodies the French belief of “joie de vivre.” Pinet has been an essential part of bringing that vision to life. While his legacy will live on for many years to come, Pinet proudly selects Thibaut Hontanx to succeed him as Chief Blender to carry on the tradition of heritage, craftsmanship and innovation. Hontanx has been an integral part of the Courvoisier family, most recently serving as Master Distiller.
Are you a huge fan of Courvoisier?
Check out our previous coverage via an intimate dinner with the brand by clicking here.